You’ve come to the time when you have to admit that your concept of reality is continuously changing. You are connected, but somehow you reached the maximum loneliness level, you are accessing new territories and subjects, but somehow you feel everything is superficial, you reached the highest level of knowledge, but somehow you feel you know nothing at all. You often ask yourself if on the way you lost something in the tumultuous path through a life guided by ever-increasing technology. Has being human in such a reality became the hardest part?
Don’t forget that humans shaped tools and instruments, created new methods and processes, and crafted elements of the natural world into usable items. As an animal species among many other species competing for survival, this was our unique route to success. We have created the successful formula that allowed us to conquer the planet and now it has turned out to be the thing that now threatens our very own existence.
With advancement comes new opportunities for humans who seek them. It is important to keep you alive as a human. You have to unlock the key for upholding the bonds that hold our society together despite the transformation.
Keep YOU Alive is a phygital game brought to you by Unilever, the believers that business growth should not be at the expense of people and the planet. Keep You Alive is translated into reality through an immersive art experience based on wellness, ritual, life, nature, digital, emotions, connections.
Expect nothing and feel everything.
Let yourself be guided through technology in a mixed reality environment for emotional development. Live your emotions naturally, permit yourself to be vulnerable and fragile in order to develop more interpersonal relationships and a powerful sense of being you, 100% present in the moment. Unlock each stage and reconnect with you.
Don’t be scared about the future and evolvement, don’t loose yourself in the process, connect and reconnect with you with and without technology, access your own reality and be present and active in the collective reality, adapt, adjust, express yourself, live your emotions and do good for you, for others and last but not least for the planet.
The game is easy to play because it’s in you! Keep You Alive!